SPACES

CURRICULUMS

Maggie & Rose: Revolutionising Family Spaces (2006-2018)

Sunset view of a balcony with an artificial grass area, lounge chairs, small tables, a toy scooter, and a decorative walkway with string lights, overlooking a river, hills, and high-rise buildings in the background.

The project I’m best known for – and where I first cut my teeth as a founder and business leader.

Spurred by my own real need to find a hangout that parents could enjoy as much as their kids I created Maggie & Rose, reimagining the members club to pioneer a new concept in family leisure.

During my 12 years as Co-founder, CEO, and Creative Director, I built a unique community blending hospitality with childcare, an essential space for connection, support, and learning – an antidote to the loneliness that can emerge with becoming a parent.

I successfully positioned Maggie & Rose as a global leader in family-focused hospitality and education, using design and innovative learning approaches to set a new industry standard, creating a unique and immersive experience for parents and children alike.

Bolstered by our international expansion to seven Maggie & Rose clubs and a vibrant global family community, I spearheaded growth strategies (including nurseries, classes, licensing, IP, and retail product) that resulted in a remarkable £25 million valuation.

Maggie & Rose transformed the early parenting landscape, redefining the possibilities of family-centric spaces and spurring a new wave of childcare, family edutainment and hospitality brands across London and beyond.

Interior of a cozy cafe or restaurant with wooden tables, yellow stools, and hanging plant decorations, with sunlight coming through the windows.

Indoor play area with wooden structures, a climbing net, foam blocks, and a cushioned slide for children.

Empty rustic restaurant with wooden tables decorated with glass jars of pink and white flowers, yellow stools, and a textured metal wall with hanging lights.

Interior of a modern cafe or restaurant with green walls, large windows, and natural sunlight. There are wooden chairs around a long white table with glass bottles containing green leafy plants. Hanging wicker pendant lights and a bar with shelves of bottles are visible, along with brick flooring and decorative items on the windowsill.

b_together (2021)

Intergenic brought an opportunity to build on my success and learning at Maggie & Rose, crafting and launching three scalable concepts for an innovative Singaporean retail owner seeking to expand beyond childrenswear into the family hospitality and childcare space:

The idea was to create stand alone revenue streams, so growth could be more flexible depending on new sites, so we created three brands that could be ‘pick and mixed’ going forward.

b_together – a family members club concept boasting a parent lounge, play facilities, co-working space, and a plethora of parent and family-focused community events.

Make + Do – an innovative nursery concept with sustainability, play and community baked into its very design, curriculum, and ethos.

At Feast – sustainable casual dining: reimagining family-friendly ‘comfort food’ for members and events, with a focus on quality, sustainability, togetherness, and learning via its cookery school curriculum.

Having successfully launched two sites one in London and one in Singapore (during Covid!) and attracted significant interest in UK / international expansion for all three concepts, it was time to move on to new adventures.

Children playing in a colorful indoor play area with a slide, climbing structure, and wooden rocking horse.

A father reading to his young child in a modern, well-lit indoor children’s play area with wooden structures, circular openings, and indoor plants.

A person is painting on the floor of an art studio with four empty canvases on standing easels against a white brick wall, with three hanging woven light fixtures and a potted plant in the corner.

Interior of a cozy cafe with wooden tables and chairs, potted plants, a brick wall, and a bar area with shelves of bottles, glasses, and baked goods.

AT FEAST (2021)

With my first restaurant offering, we created At Feast, a culinary hub designed to seamlessly complement our existing clubs and nursery services. Its primary function is to provide a welcoming atmosphere where families can come together to enjoy great food, good company, and unforgettable experiences. Beyond its role as a standalone restaurant, At Feast serves a vital purpose in supporting the other business streams. From providing nutritious meals for the nursery to crafting specialized menus for events, and offering fresh family meals to the members' clubs, it stands as a central component in the company's ecosystem.

The design intent behind At Feast was carefully curated to enhance this sense of warmth and welcome. Warm terracottas and abundant greenery were incorporated to create a light and fresh interior, evoking a feeling of natural beauty and comfort.

Interior of a modern restaurant or cafe with green booths, wooden tables, decorative tableware, hanging light fixtures, plants, and an open kitchen view.

Indoor dining area with white tables, black chairs, green walls, large plants, and hanging Edison bulb lights.

Indoor restaurant with wooden tables and chairs, green plants hanging from ceiling, large woven wicker pendant lights, and large windows with a view of outdoor seating.

CURRICULUMS

Interior of a cozy cafe or dining space with a low table surrounded by cushions on the floor, a long wooden table with stools, and a rustic bar area with stools and glass jars, illuminated by natural light from a large window.

MAGGIE & ROSE METHOD

A whimsical fusion of art, cooking, music and make-believe, our Maggie & Rose curriculum brought joy to little learners from London to Hong Kong. With the help of characters like friends Maggie, Rose, Oscar, and their trusty dog, we created a two-year programme of non-repeating immersive classes. This content spanned 5 types of interactive classes for under 7s and their caregivers to enjoy within our clubs – later intended to be made digitally available globally.

An illustrated recipe sheet for Lemon and Courgette Cake, showing steps for preparing and baking the cake, with drawings of children, ingredients, and cooking utensils.

A summer timetable for Maggie & Rose, a children's activity program, listing weekly classes from Monday to Friday with different activities such as Art Studio, Cooking School, Musical Munchkins, Jellies & Wellies, and Animal Mania ART. Includes term dates, membership prices, and contact information, featuring colorful illustrations of animals like a giraffe, zebra, crocodile, and owl.

Colorful collage poster with various activities for children, including music, dance, art, cooking, and drama, surrounded by green leaves and whimsical illustrations.

Child with curly hair in a light-colored shirt seated at an art display, with paintings on easels behind and a table with wooden stamps and art supplies in front.

MAke + do METHOD

Born during lockdown, the Make + Do method is a curriculum designed for an ever-changing world.

Crafted, tested, and refined in London and Singapore, Make + Do translates early years developmental goals into easily understandable activities for practitioners and parents alike. Using all the senses, expressive arts and the environment around them, children are taken on an immersive learning journey.

Little ones leave the programme armed with the skills to flourish in a fast-moving world, appreciate our planet and find ways to be kind through our everyday choices.

With take-home materials, the learning journey – and audience – extends well beyond the classroom.

From doodles to curriculums, this journey has been a labour of love — a collaborative effort with talented individuals from the realms of teaching, design, art, and culinary arts. The goal? That these curriculums continue to be a beacon of creative education globally.

A young girl at a birthday celebration, smiling at the camera, with a birthday cake and candles in front of her. The background has playful doodles and the words 'Create' and 'Make + Do'.

A young girl mixing ingredients in a metal bowl with the guidance of an adult in a kitchen, surrounded by cooking-related illustrations and the words "Cook" and "Make + Do."

A young child with face paint, raising arms happily, surrounded by doodles of a lion, a fish, a box, and a graph, with an open book and the words 'LXLXPLORE' and 'Make+Do' in the background.

A colorful illustrated calendar overview of each month of the year, highlighting themes, celebrations, and weekly adventures related to nature, exploration, and global awareness.

Child with arms raised, hands together in a prayer position, surrounded by abstract circles and lines. The background has the words 'MOVE' and 'MAKE&DO' with a yellow exercise ball and a yellow drawstring bag nearby.

A young boy sitting at a table with a tablet, surrounded by decorative sketches of flowers and an eye, with the words 'Sense' and 'Make Do' in the design.

February classes and camps timetable featuring weekly activity schedules for children ages 0 to 8, themed 'Fabulous Festivals,' with rows for weeks 4 to 6 and icons depicting celebrations like Chinese New Year and Valentine's Day.

A recipe for chickpea cookies with ingredients listed on the left and method steps on the right. The ingredients include chickpea flour, oat milk, coconut oil, hazelnut butter, white chocolate, chopped dates, cinnamon, baking powder, salt, honey, and vanilla extract. The method instructions detail blending, measuring, mixing, lining, baking, and enjoying the cookies, with small illustrations of a mixing spoon, a whisk, a smiling character with a chef hat, and two happy animated characters.

A colorful flyer featuring notes about chickpeas, including fun facts about their uses, nutritional value, and serving suggestions, with illustrations and a QR code for additional information.